Business owners often times try to do everything. It’s your business, your baby so why would you want to entrust that to someone else. After all in reality the buck stops here when it comes to your business. As a busy entrepreneur, mother, and wife, I know I can’t do it all when it comes to my business and the truth is neither can you. The fact of the matter is if you really want to grow a business you have to learn to delegate.
Delegation is a hard practice for most business owners to wrap their head around. There’s always questions about what to delegate, who to delegate it to, when to delegate, what realistically are the thing only YOU can do.
Let’s start with the what
The reality of business in the digital age, is that there is not much that cannot be delegated. What you delegate really depends on where your business is currently and the direction you’d like to grow.
In the early stages of business entrepreneurs often delegate their virtual office management, these tasks can ranges from transcription to project management. They are the back end business tasks that HAVE to be done for your business to run, but that DON’T have to be done by you.
As your business grows often the task that you delegate are the more complex issues. They are they things that require strategy as well as technical knowledge. These items often fall in the Digital Marketing realm. This is where you can get help to catapult your business to the next level.
The Who depends on your particular business.
Who you delegate to should be someone who is well-versed in the areas of business that drain your energy or that you don’t completely understand. They don’t have to be well-versed in your particular area of expertise. Your expertise, is where you shine! So that is the area that you would want to continue to do yourself.
Remember that you cannot build a business alone. Online business contains many layers and functions — email marketing, social media marketing (which itself has so many channels), content creation, etc. Even if you stop sleeping, there is no way for you to learn, understand and perfect every area of business. There are just not enough hours in a day and night for you to do everything that is required for your business to grow.
But there are those out there that specialize in the areas of business that you do not. Find that person that not only has the skill set to balance your business, but also has the personality to work with you. Keep in mind that these people will become partners in your business. That means being able to communicate with them effectively is essential.
Growing Your Business
The best leaders in business have learned to delegate. They have realized that they don’t have to know every aspect of their business. They just have to know how to hire the people who are skilled in the areas that they lack. If you try to do everything, you’ll soon find that you are disappointed in
your lack of growth or on a direct road to burnout.
Are you feeling stressed, overwhelmed, or exhausted? Are you trying to juggle everything yourself? Have you really looked at your business to determine what it is that drains your energy versus what really fuels your fire.
By focusing on your voice and vision, and allowing someone else to focus on the other tasks needed to run your business, your business will thrive!