As a business owner, do you find yourself at the end of the day feeling like you haven’t gotten anything accomplished? Are you bogged down spending time managing minutia or learning systems that you would rather spend on delivering your products and services? Are you frustrated because you haven’t had time for developing the voice and vision of your business? Instead, you have been mired in the attempt to deal with a seemingly infinite multitude of mundane problems. I mean SURE, you have great ideas and plans to grow your business, however, after being pulled in every direction you don’t feel you have the time, energy, or focus to get from your plans to their execution.
Growing a business can be busy, hard and stressful. If you’re not careful, you can go from owning a business to having a business that owns you. Does it have to be this way? NO! Read on to discover the difference between working IN your business and working ON your business, and how a balance can be achieved through focus, leveraging your time, and delegating tasks.
What does “Working In” your business mean?
Working in your business refers to the day-to-day tasks that keep the business running. It is not just generating the product or the service that you provide, but includes:
- Marketing
- Maintaining your website
- Posting to your business social media accounts
- Analyzing marketing data
- Creating systems
- Paying Bills
- Sending invoices
- Managing employees
- Answering emails
- Answering phone calls
- Dealing with any problems that arise during the day
- Building the product or providing the service, like speaking/coaching
So, what is “Working On” your business?
Working on your business is performing the activities that will lead your business towards growth and bigger goals, eventually achieving your dreams, and it includes;
- Perfecting on you message
- Meeting with customers
- Networking
- Continuing your education
- podcasts, books, webinars, classes
- Setting business goals
- Talking with mentors/coaches
Why do you need to spend time working on your business?
Yes, there are many things that need to be done every day in your business to provide a well-developed product/service people need. It is estimated that 15% of your client base will leave every year. Therefore, you need a system in place to bring in new customers and clients.
When you’re working in your business by developing marketing plans, implementing sales funnel systems, maintaining social media posts/blogging, and setting business goals, you set-up your business for continuous growth and many years of success.
However, remember, the biggest asset to your business is YOU. Through continuing education and mentorship, you will grow as your business grows, becoming more efficient and better able to accomplish the tasks and strategies required by your business. This is how you become the strong leader your business needs.
Working on your business is what will ultimately bring growth. You must be able to use your strengths. You can do that through the leveraging of your time by the delegation of tasks you don’t need to do yourself.
What is more important working on your business or in your business?
Working in your business is obviously necessary as well as putting out the little fires when they come up. If you don’t, you will soon have a forest fire on your hands! If you don’t adjust your product or services to what your customers need, they will go somewhere else. Additionally, if you are not doing the data analysis, systems implementation, and marketing, you will soon find yourself without any customers.
Your business needs YOU to set the business goals, perfect your message and connect with your potential clients or your business will begin to stagnate.
How can you do both? Let’s first look at some mistakes before getting to the solution.
What are 3 Common Mistakes?
- No prioritization
If you do not decide which aspects of running your business are most important for growth, you will constantly be chasing the little things, feeling like nothing ever gets done.
- No Balance
Without balance you will either spend too much time working on your products and services while neglecting marketing and yourself or too much time building your business without a solid product or service to go with it. For example, when you finish a project you’ll have nothing to replace it with because all your time was spent working in your business instead of on your business.
- Burnout
The worst that can happen is burnout. You get completely mired in dealing with problems and daily tasks instead of what drew you to start your business in the first place. You know that to launch the new service you are so excited about you MUST have an announcement sent to your email list. The new program just isn’t working. Every YouTube “How To” video has been watched but still the customers aren’t calling.
Frustration sets in. This isn’t how you thought your business would grow. You are stuck in the everyday tasks you don’t like. You begin to hate your business. Sound familiar?
What is the best way to accomplish balance?
A chain is only as strong as its weakest link. You don’t have time to learn everything. Therefore, delegate your weak spots so your strengths can shine.
“… delegation is never abdication.” Ray Silverstein
Knowing and admitting when it is time to delegate will bring peace back into your business. An important aspect of delegating is trust. When you delegate a task, don’t micromanage. After all, the purpose of delegation is to let go of stress.
We can help you find that balance when you delegate working in your business to us.
Imagine spending all the time you need on your vision while we handle the logistics.
Call me now to schedule your free consultation to discover how together we can achieve the successful business of your dreams. https://discovercall.youcanbook.me/